How instagram help to grow business
Besides major social networking platforms like Facebook or Twitter, nowadays, Instagram (IG) is also popular and popular among users. Billions of people around the globe start using IG to share photos every month, and businesses are also using it as a way to reap more revenue and benefits. Here are 7 reasons why you should start prioritizing your IG business today.
1. INSTAGRAM OWN MORE THAN 1 BILLION USERS
According to statistics, Instagram has more than 1 billion monthly active users globally, this number is only surpassed by Facebook and youtube. In particular, 63% of IG users use the app every day. With the above numbers, bringing your brand, products and services to IG is also a way for brands to reach a large number of customers, increase advertising capacity and create opportunities to develop sales.
2. INSTAGRAM HAS A MIDDLE, DYNAMIC ENVIRONMENT
If your brand is looking to reach a younger audience, IG is the right platform. According to Pew statistics, 73% of Instagram users are 18 to 24 years old, besides, this photo sharing app is clearly an essential need of global youth. That’s why businesses that want to target young customers should choose Instagram as one of their communication channels.
3. INSTAGRAM USERS ALLOW 28 MINUTES EVERY DAY
This number is statistically based in the US and has been increasing by one minute every year since 2016 and the forecast will continue to increase in the future, possibly becoming a trend.
Through reviews on IG, it is shown that this is an app that attracts users by its smart photo sharing feature, clear interface and extremely high quality images. With the right strategies, your IG will easily be able to attract customers’ attention.
4. INSTAGRAM IS THE TOP CHANNEL CHOICE OF INFLUENCERS
Up to 92% of Influencers (influencers) say that Instagram is their platform of choice for marketing and businesses have spent 69% of their influencers on IG campaigns. Besides, it is the best platform to find influencers who can help grow your brand.
5. INSTAGRAM HAS A HIGHER INTERACT RATE than OTHER SOCIAL NETWORK PLANTS
The average rate on Instagram is 1.22%, Facebook is 0.09%. So IG posts will have a higher chance of getting likes and comments on Facebook. That way, IG for brands is more community-driven, which gives your products more opportunities to share quality content and generate customer engagement.
6. USERS WANT TO INTERACT WITH BRAND THROUGH INSTAGRAM
In a Facebook survey: 66% of users said they use IG to interact with brands, 90% of accounts on Instagram follow a certain brand, more than 200 million IG users visit little some daily brand profiles, and a third of the most viewed IG content is from brands. The public not only uses Instagram to follow friends and family, but they also stay up to date with news from their favorite brands. So create an IG channel as the main marketing tool for your business.
7. SHOPPING ON INSTAGRAM IS DEVELOPING STRONGER THAN EVER
Thanks to the release of the “Shop” feature, Instagram recently made it easier for sellers to succeed, allowing users to make purchases right in the app. In a survey, 83% of IG users said that they use the app to discover new services and 80% of them use it to decide whether or not to make a purchase. Using the “Shop” feature to reach customers is more effective than ever.
If current trends continue, IG will continue to dominate businesses thanks to Marketing. So, starting today, build your business a professional, creative, attractive IG page.
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